How to Auto-Send Your Price List When Someone Comments (Instagram)
Stop typing your prices out one DM at a time. Here's how to auto-send your price list, catalog, or rate card the instant someone comments a keyword on your Instagram post.
If you sell anything with more than one price, a menu, a rate card, a product range, you know the drill: every post pulls a wave of "prices?" comments, and you end up copying and pasting the same list into DM after DM. It's a waste of your evening. Here's how to make the price list send itself the moment someone asks.
We build heyy.to to do this, so we'll keep it practical: what to send, how to set it up, and where the sensible limits are.
The mechanic in one line
Someone comments a keyword (PRICE, RATES, MENU, LIST) on your post, and a DM with your full price list goes to them automatically, in seconds, whether it's noon or midnight. That's comment-to-DM automation pointed at a price list instead of a single product.
No manual DMing. No "let me get back to you." The list is out the door before you've even seen the comment.
What form should the price list take?
You've got a few options, and the right one depends on how many items you have:
- Text in the DM. For a short list (a handful of services or products), just write the prices straight into the DM. Fast to read, no tap required. "Here are my rates: Basic ₹2,000, Standard ₹4,000, Premium ₹7,000. Reply if you want details on any."
- An image card. For a visual menu or a designed rate card, send it as an image in the DM. Good for cafes, salons, and anyone whose pricing is already laid out nicely.
- A link to a page or PDF. For a long or frequently-changing list, link out to a page (or your bio page) that holds the current prices. Update it once and every future DM points to the latest version.
heyy.to can send text, an image, or a link (and a card), so you pick the format that fits your list. For anything that changes often, the link is smartest, you never have to re-upload.
Picking the keyword
Use the word your customers would naturally type:
| Business type | Good keyword |
|---|---|
| Product store | PRICE or LIST |
| Restaurant / cafe | MENU |
| Salon / service | RATES |
| Freelancer / agency | RATECARD |
| Boutique | CATALOG |
And if your audience comments in Hindi or Marathi ("rate kya hai", "price list bhejo"), pick a tool that matches those. heyy.to does; most tools built for English-only audiences don't, and you lose those comments.
You can also set it to fire on any comment on a dedicated "prices" post, so nobody misses out because they phrased it differently.
Add a step if you want the lead
Sending the price list is generous, but you can make it earn something too. Before or after the list, the DM can ask for a detail or capture an email with a lead form: "Want me to send the full list? Drop your email and I'll also send this month's offers." Now you've turned a price request into a lead you can follow up with, not just a one-off answer.
Use this deliberately. For a simple menu, just send it, don't make people work for basic info. For a considered purchase where follow-up matters, capturing the email is worth the small friction.
Where links in the price list should point
To your own checkout or booking page. heyy.to doesn't host a storefront or handle payments; the DM (and any link in it) points out to where you actually sell, and you keep the full sale minus your own gateway fee. No commission on your prices. That's our commission-free stance, covered in the link-in-bio guide.
Keep it reactive
This only works because it responds to people who asked. That's what keeps it safe and compliant. It is not a tool for blasting your price list to strangers or new followers, that's cold messaging, it's against Meta's rules, and it's not something we build. See why we don't auto-DM new followers.
How to set it up
- Connect your Instagram (Business or Creator) through the tool's official login. No password sharing.
- Pick the post where people ask for prices, or make a dedicated "prices" post.
- Choose your keyword (PRICE, MENU, RATES) or any-comment.
- Build the DM: paste the list as text, upload the card image, or add the link. Add a lead form if you want the email.
- Test it yourself, then turn it on.
FAQ
Can I automatically send my price list on Instagram? Yes. Set up a comment-to-DM automation with a keyword like PRICE or MENU, and the tool DMs your price list to anyone who comments it, instantly and at any hour.
What format should the price list be in? Text in the DM for a short list, an image card for a designed menu or rate card, or a link/PDF for a long or frequently-changing list so you only update it once.
Can it capture an email while sending the list? Yes. Add a lead form so the DM collects an email before or after sending the list, turning a price request into a lead you can follow up with.
Does it work in Hindi or Marathi? With heyy.to, yes. Keyword matching covers Hindi and Marathi, so "rate kya hai" triggers the list the same as "price."
Is this safe for my account? Yes, on an official-API tool that paces sends. It's reactive, so it's compliant. Don't use it to message people who didn't ask.
Where do the buy links go? To your own checkout or booking page. heyy.to never hosts a storefront or takes a cut; you keep the full sale.
If you're tired of pasting your prices into DMs one at a time, let the list send itself. That's a two-minute setup in heyy.to: reactive, official-API, flat-priced. Set it up here, or read the e-commerce DM automation guide.