Auto DMs for your Instagram

They comment.
Heyy DMs the link.

Stop sending the same link over and over.
Pick a word. Heyy replies when they comment it.
Pick a word. Heyy DMs your link.

Set up my free auto DM

1,000 free DMs every month. No card needed.
We never ask for your Instagram password.
Free to start.

Postie delivers your link
youyou.creates
An unmarked coin hovering above patterned cards beside a red silk clothThe coin trick

you.creates Comment TRICK.
I’ll DM you how it works.

a
anya.creates

TRICK please!

a
anya.creates

TRICK please!

Reply · Just now
you
you.createsInstagram
Just now

Here’s how the trick works.

Sent by your Heyy auto reply
Message...
Try a demo:
Meta-verified Tech Provider

Heyy is independent, not owned by Meta.
We connect through Instagram’s official API.

Your post. Their comment.
A DM from you.

Set it up once.
Leave the repeat replies to us.

  1. 1

    Pick your post

    An example lunch post Post selected

    Connect your Business or Creator account.
    Choose a post or reel.

  2. 2

    Pick a word

    a
    anya.creates

    RECIPE please!

    Your chosen word

    “LINK”, “RECIPE”, “SHOP”.
    Whatever your followers will type.

  3. 3

    Write your DM

    Here’s the recipe!Get the recipe
    Heyy sends it for you

    Add your message and link.
    Turn it on. You’re done.

Set up my free auto DM

Ask for follows.
Save emails. Catch missed comments.

Use the same DM to ask for a follow or collect a contact.

Postie takes care of your repeat replies

Ask for a follow.

Ask for a follow before the link. Heyy checks when they tap “I’m following”, then sends your reply.

Example follow request

Save emails.

Ask for an email or phone number in your DM. Heyy saves their reply. Download your contacts as a CSV.

youyour.instagramInstagram DM
Want my next recipe too? What’s your email?
anya@example.com
Got it, thank you!
Saved to your contacts
Example DM exchange · Email saved to contacts

Missed comments?
Catch them.

Check missed comments on posts and reels. Review them, then send eligible replies. Already handled? Heyy skips it.

Instagram only allows replies to recent comments.

a
anya.creates

RECIPE please!

Missed

Found the missed comment.
Your recipe is on its way.

Example eligible reply · Already sent? Skipped.

Send it your way. Plain text, link cards, images, follow requests or contact questions.

Set up my free auto DM

A busy reel?
We pace the DMs.

When comments arrive faster than replies can go out, eligible DMs wait in a queue. If Instagram says “slow down”, Heyy waits and retries.

Temporary errors can be retried. Some replies can’t be sent, such as when someone can’t receive your DM or your Instagram connection expires.

About your Instagram connection
What if your reel goes viral?

An illustrated example, sped up. These counts and timing aren’t an actual sending rate.

Illustrative sending windowWithin the pace
24Comments
8Waiting
16DMs sent

Comments can arrive together. Replies take their turn.

Illustration of eligible replies. A permanent error can still prevent delivery.

Pranav Bhatkar

Stuck? Talk to Pranav.

I’m building Heyy. Message the Heyy Instagram account if you get stuck setting up a reply. Help is included on Free.

Message Pranav on @heyydotto

Start with 1,000 free DMs.

Flat pricing. Never per contact.
One Instagram account on every plan.

Billing period
Currency
Plans at a glance
PlanDMs / monthPrice
Free ↓1,000₹0
Lite ↓5,000₹99 / month
Pro ↓Unlimited₹299 / month

DM allowances are monthly. Instagram’s sending limits apply.

Free

Start here

For your first “link, please”.

1,000DMs / month
Free forever
₹0
No credit card neededDM allowance resets monthly.
Start free
  • 1,000 saved contacts
  • Unlimited automations
  • All 5 reply typesText, links, images, follow requests and contact questions.
  • CSV export
  • Email support from Pranav

Lite

A little more room to grow.

5,000DMs / month
₹199Intro price
₹99 / month
Billed monthlyIntro price in INR. Check renewal details before paying.
Choose Lite
  • Everything in Free
  • No heyy.to branding
  • Priority email support

Pro

For the reel that takes off.

UnlimitedDMs / monthSubject to Instagram’s messaging limits
₹499Intro price
₹299 / month
Billed monthlyIntro price in INR. Check renewal details before paying.
Choose Pro
  • Everything in Lite
  • AI intent matching for keywordsAI can match similar wording.

Paid INR prices shown are introductory. Yearly plans are billed once for the full year.
All plans follow Instagram’s messaging rules and rate limits. Full pricing details ↗

On Pro

Two more things Pro does.

Both are available now on the Pro plan.

Available on Pro

Spot brand collab messages

Heyy collects brand enquiries in one place and keeps the full message for 90 days. It never replies to a brand for you.

Available on Pro

Review spam and abusive comments

Heyy flags them for you. You choose what to hide, and you can undo it.

A few things
you might ask.

Still wondering about something?
Ask Pranav ↗

What does heyy.to do?

When someone comments a keyword on your Instagram post or reel, heyy.to sends them the DM you wrote. Share a link, image, card or lead form, and keep the people you reach in your contacts list. You can also choose to reply to any comment.

Is it safe to connect my Instagram?

heyy.to uses Instagram’s official Messaging API. You connect through Instagram’s own authorization screen; heyy.to never asks for your Instagram password. Messages follow Meta’s limits and messaging rules. No tool can guarantee reach or account outcomes.

Do I need a Business or Creator account?

Yes. You need an Instagram professional account (Business or Creator). If you currently use a personal account, switch it in Instagram before connecting.

What is included for free?

Free includes 1,000 DMs per month, 1,000 contacts, unlimited automations and one connected Instagram account. Text, image, card, lead-form and Ask-to-Follow replies are included. No credit card is required to start. If you reach your monthly DM limit, upgrade or wait for the next monthly reset. There are no automatic overage charges.

Can I write replies in my own language?

Yes. Write your keywords and replies in the language your audience uses. Pro also includes AI intent matching for keyword variations.

Can I collect emails and export my contacts?

Yes. Use a lead-form reply to collect details such as email addresses or phone numbers. Export contacts and leads as a CSV from your dashboard.

Postie is ready to deliver your links

Post your thing.
We’ll send the link.

Set up my free auto DM

1,000 free DMs a month. No card needed.