heyghe
Private beta — invite-only

Turn comments into DMs. In your language.

heyghe watches your Instagram reels for keywords and auto-DMs every viewer who asks. Built for Indian creators running reels in Hindi, Marathi, and English — no per-contact pricing, fully self-hosted on your own Cloudflare account.

Request invite
Set up your automation
How it works

Your viewer comments. heyghe answers.

Drop a keyword, get a personalized DM. heyghe watches every comment on your subscribed reels and responds in seconds — fully self-hosted, your data on your servers.

From keyword to DM in seconds

Set up an automation once. heyghe handles every match for 7 days. No throttling, no per-contact billing, no fine print.

$heyghe connect instagram
Opening Instagram OAuth...
Exchanging code for long-lived token...
Encrypting access token (AES-GCM-256)...
Subscribing webhook fields (comments, messages)...
✓ @pranavbhatkar_ connected. Ready for comments.

Pick a reel. Pick your keywords.

Choose any reel, post, or live-stream comment thread. Add keywords that should trigger a DM — case-insensitive, Unicode-aware, works for Hindi, Marathi, and English in one rule.

utils.ts
import { useState, useEffect } from 'react';
import { cn } from '@/lib/utils';
export function useCounter() {
- const [count, setCount] = useState(0);
- useEffect(() => {
- console.log(count);
- }, [count]);
+ const [count, setCount] = useState(0);
+
+ useEffect(() => {
+ console.log('Count changed:', count);
+ }, [count]);
return { count, setCount };
}

Compose your reply.

Write the DM. Add an image, card, lead-capture form, or 'Ask to follow' button. Optionally publish a public comment reply so viewers know their DM is on the way.

Connect once. Your data stays yours.

Sign in with Instagram. Your access token is encrypted with AES-GCM-256 and stored only on your Cloudflare account — never in heyghe's database, never in plaintext.

Learn more

Plan, search

One-click Instagram connect

OAuth into your Instagram Business or Creator account. heyghe subscribes to webhook events automatically — comments, live comments, messages, mentions. No manual setup.

Encrypted at rest. Yours to revoke.

Access tokens stored AES-GCM-256 in your Cloudflare KV. Revoke the app from Instagram Settings and heyghe disconnects cleanly — no orphaned state, no leftover data.

Features

Built for Indian creators.

Hindi and Marathi keyword matching, image and card DMs, lead forms, follow-up sequences — every feature shaped by what Indian creators actually need from a comment-to-DM tool.

Beyond just auto-DMs

Image responses, card messages with buttons, lead-capture forms, opening messages, follow-up sequences. Everything you need to turn a comment into a customer.

Hindi & Marathi keyword support

The first creator tool that matches keywords in regional Indian languages out of the box. Devanagari + Roman scripts in one rule. Semantic matching via Workers AI Llama lands in v1.1.

Self-hosted on your Cloudflare account

Your tokens, your D1 database, your KV namespaces. No third-party SaaS gatekeeping your audience. You can export your contacts at any time, and if you stop using heyghe, your data goes with you.

Three steps

Sign up. Connect Instagram. Ship your first automation.

From invite to your first auto-DM in under five minutes.

Plan, search

Accept your invite

Sign in with a passwordless magic link. Optional TOTP 2FA for owner accounts. We never ask for your password — Instagram, email, or otherwise.

Plan, search

Connect your Instagram

One-click OAuth via Meta's Instagram Login. heyghe encrypts your access token, subscribes to webhook events, and writes the metadata to your dashboard. Done in seconds.

Plan, search

Build your first automation

Pick a reel, write your keywords, compose your DM, hit save. heyghe handles every match for 7 days. Track conversions, manage contacts, iterate live.

Build more. Pay less. Scale smart.

Try free for 14 days with full access to all features. Upgrade only when your AI agent proves value.

Private BetaPopular

Free/during beta

Currently testing with select Indian creators.

Request invite
  • 1 Instagram Business or Creator account
  • Unlimited comment-to-DM automations
  • Hindi, Marathi, and English keyword matching
  • Image, Card, Lead Form, Ask-to-Follow responses
  • Self-hosted on your Cloudflare account
  • Direct support via email

Creator

TBD/post-beta

Pricing finalized once we exit beta. Join the waitlist now.

Join waitlist
  • 1 Instagram account
  • Flat monthly pricing
  • All v1 response types
  • Email support

Pro

TBD/post-beta

For creators running campaigns at scale.

Join waitlist
  • Multiple Instagram accounts (post-v1)
  • Higher DM volume
  • Advanced response flows
  • Priority support

Questions creators ask.

If we missed yours, write to hello@heyghe.com — Pranav reads every email and replies within a day.

Built for Indian creators. Ship in your language.

Private beta is now open for select Hindi, Marathi, and English-speaking creators. Email Pranav directly to request access.

Request invite