Turn Instagram comments into DMs, automatically.
Someone comments your keyword on a reel, and heyghe instantly DMs them a link, a lead form, an image, whatever you set up. Built for Indian creators, priced in rupees, fluent in Hindi and Marathi.
Be one of the first creators on heyghe. No card, no spam.
Be the first creators on heyghe
heyghe is brand new and onboarding its very first creators. Get in now and you help shape the product, keep beta pricing, and get Pranav on email directly.
Comment to DM, in four steps.
Here's how one keyword in your comments turns into a DM for every viewer who asks for it.
Set up your automation
Pick a reel or post. Add the keywords that should trigger a DM. Matching is case-insensitive and works for Hindi, Marathi, and English (Devanagari and Roman scripts). Write your DM with text, an image, a card, or a lead-capture form.
heyghe watches your comments
Once your Instagram is connected, heyghe watches your comments for you. Every new comment is checked against your keywords the moment it lands, usually within 2 to 3 seconds.
Auto-DM the viewer
When a keyword matches, heyghe sends your DM to the viewer who commented. Optionally publish a public comment reply so they know the DM is coming. Respects Meta's 24-hour messaging window.
Track every match
Every match, DM, and recipient lands in your dashboard with timestamps and delivery status. You also get a contacts list of everyone who engaged, which you can export whenever you want.
Everything you need to turn comments into customers
No bloat, no per-contact meter. Just the features Indian creators actually asked for.
Comment-to-DM, in seconds
A viewer comments your keyword on a reel, post, or LIVE, and heyghe DMs them back, usually within 2 to 3 seconds. It runs on Instagram's official connection, so nothing is ever scraped.
Five reply types
Text, Image, Card with a button, Lead-capture Form, and an Ask-to-Follow gate. Chain an opening message and a delayed follow-up too.
Hindi & Marathi matching
Devanagari and Roman scripts in a single rule, case-insensitive and Unicode-aware. The first creator tool that speaks the way India does.
Your data stays yours
Every account connection is encrypted and never shared. No third party sits between you and your audience, and your contacts are yours to export or delete any time.
Contacts you own
Every viewer who engaged lands in a contact list with lead-form submissions. Export everything to CSV any time, no support ticket.
Every match, tracked
See each match, DM, and delivery status in your dashboard with timestamps. Know exactly what your automations are doing.
Creator tools, finally built for India.
Comment-to-DM automation was built for US audiences and priced in dollars. Indian creators got the leftovers: per-contact bills that make no sense in rupees, and zero understanding of how we actually talk to our audience in Hindi or Marathi.
heyghe flips that. INR-first pricing, regional-language keyword matching, and your data on infrastructure you control. The goal is simple, give Indian creators the same superpowers global creators have had for years, without the global tax.
I'm Pranav, a developer and creator from Amravati. I post in Marathi and Hindi every week, so I lived the exact problem heyghe solves: a reel takes off, hundreds of people comment “link”, and there's no sane way to DM them all back.
The global tools wanted dollars per contact and never understood my language. So I built the tool I wished existed, priced in rupees and fluent in the way Indian creators actually speak to their audience. heyghe is me scratching my own itch, in public.
Free during beta. INR-first when we ship.
INR is the home currency, and USD is accepted for creators outside India. Whatever the number ends up being, it's flat or DM-count-based, never per-contact.
Beta access
Private betaOpen to a small group of Indian creators while we shake the product out. Public pricing is announced soon, and early users keep beta terms for their first paid month.
Included during beta:
- 1 Instagram Business or Creator account
- Unlimited comment-to-DM automations
- Every response type: Text, Image, Card, Lead Form, Ask-to-Follow
- CSV export of every contact and lead form submission
- Bank-grade encryption on your account
- Direct email support from Pranav
Questions creators ask.
If we missed yours, write to hello@heyghe.com. Pranav reads every email and replies within a day.
Built for Indian creators. Ship in your language.
The private beta is open to a small group of Hindi, Marathi, and English-speaking creators. Add your IG handle and Pranav reviews every application himself.