Send Your Product Catalog via Instagram DM Automatically

Some buyers don't want one product, they want to see everything you make. "Do you have a catalog?", "can I see the full range?", "send me the lookbook." Answering that by hand means digging up a PDF or link and pasting it into DM after DM. Automation sends the whole catalog the moment someone asks.

We build heyy.to, so here's the practical way to auto-send a catalog, and the honest limits on what a "catalog in the DM" can be.

What "sending a catalog" actually means here

Let's be precise, because Instagram has a native "Shop" and some tools blur the line. When we say auto-send your catalog, we mean: someone comments a keyword, and a DM goes to them with your catalog in whatever form you keep it, a link to a catalog page, a PDF, a lookbook image, or a link to your bio page that lists everything.

heyy.to is not a storefront and doesn't host your catalog or process orders. It delivers the link or file out to your own catalog, wherever that lives. That keeps your products, prices, and payments on your own platform, where they should be. This is the deliberate commission-free stance covered in the link-in-bio guide.

The catalog formats you can send

Pick the one that matches how you keep your range:

• A link to a catalog page. Best if your products change often. Update the page once and every future DM sends the latest version. This could be your website's shop page or your bio page.
• A PDF. For a designed lookbook or a wholesale line sheet. Host it and link it in the DM.
• An image card. For a compact, visual "here's the range" that reads without a tap.
• A short menu in text with a link, for a small range. "We do 6 styles, from ₹800 to ₹2,400. Full range and prices here: [url]."

The link-to-a-page option is the smartest for most sellers, because you never have to re-send an outdated catalog. One update, and every DM from then on is current.

How to set it up

1. Connect your Instagram (Business or Creator) through the official login. No password sharing.
2. Pick a post where people ask about your range, or make a "full catalog" post/reel.
3. Set your keyword: CATALOG, RANGE, LOOKBOOK, or LIST.
4. Attach the catalog as a link, PDF link, or image in the DM. Add a line of copy.
5. Optionally capture a lead with a lead form before sending, "drop your email and I'll send the full catalog plus new drops."
6. Test it, then turn it on.

This is comment-to-DM automation with the catalog as the payload.

Should you capture an email first?

For a catalog, often yes. Someone asking for your full range is a serious browser, exactly the kind of lead worth keeping. A lead form that trades the catalog for an email turns a browse into a contact you can follow up with when you launch something new. Wholesale and B2B sellers should almost always capture here; the catalog request is a qualified buyer signal.

For a casual retail range, weigh it, don't add friction to a simple "can I see it?" if speed matters more than the lead. Both are one-click settings; choose per campaign.

Keywords in more than English

If your buyers comment in Hindi or Marathi ("catalog bhejo", "full range dikhao"), heyy.to matches those too. A lot of catalog requests from Indian buyers come in Hinglish, and English-only tools drop them on the floor.

Keep it reactive and safe

This sends a catalog to people who asked for it. That's reactive and compliant. It is not a way to blast your catalog to strangers or new followers, that's cold messaging, against Meta's rules, and not something we build. See why we don't auto-DM new followers. And use an official-API tool that never asks for your password, here's why.

FAQ

Can I auto-send my product catalog on Instagram? Yes. Set up a comment-to-DM automation with a keyword like CATALOG, and the tool DMs your catalog (a link, PDF, or image) to anyone who comments it, instantly.

Does the tool host my catalog and take orders? No. heyy.to delivers a link or file out to your own catalog and checkout. It's not a storefront and never touches your payments, so you keep the full sale.

What's the best format to send? A link to a catalog or bio page is usually best, because you update it once and every future DM sends the current version. Use a PDF for a lookbook or line sheet, an image for a compact range.

Should I capture an email before sending the catalog? For wholesale, B2B, or considered purchases, yes, a catalog request is a serious buyer. For casual retail, weigh the friction against the lead. It's a per-campaign setting.

Does it work for comments in Hindi or Marathi? Yes, with heyy.to. Keyword matching covers Hindi and Marathi, so catalog requests in Hinglish trigger the DM too.

Is it safe? Yes, on an official-API tool that paces sends. It's reactive, so it's compliant. Don't use it to message people who didn't ask.

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If buyers keep asking for your full range, let the catalog send itself. That's a quick setup in heyy.to: reactive, official-API, links out to your own catalog. Set it up, or read the e-commerce DM automation guide.