Hindi & Marathi Keyword Automation on Instagram (2026)

Here's a problem almost nobody writing about Instagram automation talks about, because almost nobody building these tools is Indian. Your audience doesn't comment in English. They comment "chahiye," "link do," "bhejo," "price kya hai," "pahije," "hva." And most DM automation tools, built for an English-speaking market, quietly miss all of it.

We build heyy.to in India, and this was one of the first things we fixed. This post explains why it matters and how it works.

The hidden conversion leak

Comment-to-DM works like this: you set a keyword, someone comments it, they get a DM. Simple, until you realise your audience isn't typing the keyword you set.

You post a reel and say "comment LINK." Half your audience does. The other half comments the way they actually talk:

• "link do bhai"
• "mujhe chahiye"
• "price batao"
• "kaise milega"
• "pahije link"

If your tool only matches the exact English word "LINK," every one of those people gets nothing. They raised their hand and you didn't see it. That's not a small leak. In a Hindi-first or Marathi-first audience, it can be most of your interested people.

Why global tools miss it

Two reasons:

1. English-only keyword logic. Many tools match a literal string. "LINK" matches "LINK" and nothing else. No understanding that "chahiye" and "link do" mean the same intent.
2. Devanagari vs Roman script. Indians type Hindi both ways: "चाहिए" and "chahiye." A tool has to handle both. Most don't even try.

The result is a tool that looks like it works (the English commenters get DMs) while silently dropping a big chunk of your real demand.

How heyy.to handles it

heyy.to's keyword matching is built for how Indians actually comment:

• Hindi and Marathi keywords, not just English.
• Both scripts: Devanagari ("चाहिए", "पाहिजे") and Roman ("chahiye", "pahije").
• You can set multiple trigger words for one automation, so "link," "link do," "chahiye," and "चाहिए" all fire the same DM.

The point is to catch intent, not force your audience to type in a language they don't comment in. For the full mechanic, see the comment-to-DM automation guide.

A practical setup for a Hindi/Marathi audience

1. Pick your English keyword ("LINK") for the people who follow instructions.
2. Add the natural-language variants: "link do," "chahiye," "bhejo," "price."
3. Add the Devanagari versions if your audience types in script.
4. Add regional words if you're Marathi-first: "pahije," "hva," "पाहिजे."

Now the same automation catches everyone who raised their hand, in whatever words they used.

This is part of a bigger India advantage

Hindi keyword matching sits alongside the rest of heyy.to's India-first design: flat ₹99 pricing instead of dollar per-contact billing, UPI and GST invoicing, and a bio page that links out to your own checkout commission-free. The full picture is in Instagram DM automation in India.

FAQ

Do Instagram automation tools support Hindi keywords? Most global tools match English cleanly and miss Hindi and Marathi. heyy.to matches both, in Devanagari and Roman script.

Can it match comments written in Roman Hindi like "chahiye"? Yes. heyy.to matches both "chahiye" and "चाहिए," and you can add several variants to one automation.

Does it support Marathi too? Yes, Marathi keywords like "pahije" and "हवं" work the same way.

Why does this matter? If your audience comments in Hindi or Marathi and your tool only matches English, you silently miss most of your interested people.

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Catch every commenter, in every language they use. heyy.to is free to start, ₹99/month flat. See pricing.